The Why
Learning The Why

Researchers found that our attention is drawn to time-sensitive tasks. We even prefer to focus on these tasks over less urgent tasks that offer greater rewards.

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Urgent vs Important
Learning Urgent vs Important

In the real world, categorizing urgent/non-urgent and important/not important tasks is more difficult and ambiguous than under experimental conditions. Here’s how Steven Covey breaks it down in his book The 7 Habits of Highly Effective People:

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